Privacy Policy

Who we are

minima-lb.com is run by ASCENTRA GROUP SARL ("we"), the Lebanese company that owns the Minima brand: a limited liability company, registered at the Baabda Commercial Register under no. 2079822 (Ministry of Finance registration no. 4084458), registered office at Hobeika Center, 2nd floor, Damascus Street, Hazmieh, Baabda, Lebanon. We are responsible for the personal data collected on this website. You can contact us about your data at info@minima-lb.com or on WhatsApp at +961 71 880074.

What we collect

• Orders: your name, phone number, city and address, email (optional), the products you order, your delivery and payment choices and any note you add.
• Payment proof: if you pay by Whish Money or OMT, the screenshot of your payment that you upload. We never receive or store card details.
• Your account (optional): your name, email, password (stored only in encrypted form, which we cannot read), phone, city and address, and your order history.
• Newsletter: your email and language, if you subscribe.
• Messages: what you send us through the contact form, by email or on WhatsApp.
• Minima helper (chat): the questions you type and the answers given. Please do not share names, health records or other sensitive details in the chat.
• Visit statistics: anonymous information such as pages viewed, device type, approximate country and the website you came from. We do not use these to identify you.

Why we use it

• To process, deliver and support your order, and to contact you about it.
• To check your Whish Money or OMT payment.
• To manage your account if you create one.
• To send our newsletter, only if you subscribed. Every email has an unsubscribe link.
• To answer your messages and questions.
• To keep the website secure, prevent fraud and improve our products and service.
• To meet our legal, accounting and tax obligations.

Children

Minima products are made for girls aged 5 to 16, but our website, accounts and orders are meant for parents and guardians. We do not knowingly collect personal data from children. If you believe a child has sent us personal data, contact us and we will delete it.

Images of children on our website and social media are published with the written permission of their parents or guardians.

Who we share it with

We never sell your personal data. We only share what is needed with:

• our delivery partners (name, phone, address and order details) so they can deliver your parcel;
• our hosting and email providers (Hostinger), which store the website and send our emails;
• our AI provider (Anthropic), which receives the questions typed in the Minima helper only to generate answers;
• analytics and advertising services (Google Analytics, Meta and TikTok), if we use them, to measure visits and the performance of our ads (see Cookies below);
• public authorities, when the law requires it.

Whish Money and OMT payments are made directly with those companies under their own privacy terms.

Cookies and similar technologies

• A sign-in cookie keeps you logged in to your account.
• Your browser stores your basket, language, currency and light/dark choice so the website remembers them. This information stays on your device.
• If we use Google Analytics, the Meta Pixel or the TikTok Pixel, these services may place cookies to measure visits, basket and order activity and the results of our ads. If your browser sends a "Do Not Track" or "Global Privacy Control" signal, we do not load them. You can also block or delete cookies in your browser settings.

How long we keep it

• Orders and payment records: for as long as Lebanese accounting and tax rules require.
• Payment screenshots: until the payment is verified and any question about it is settled.
• Accounts: until you ask us to delete your account.
• Newsletter: until you unsubscribe.
• Minima helper questions: 30 days, then deleted automatically.
• Messages: as long as needed to answer you and follow up.

How we protect it

The website uses a secure HTTPS connection. Passwords are stored encrypted. Our admin area is protected by a password and a second verification step, and access is limited to the Minima team.

Your rights

Under Lebanese law you can ask us at any time to:

• tell you what personal data we hold about you and give you a copy;
• correct, complete or update it;
• delete it, when we no longer need it or are not legally required to keep it;
• stop using it for marketing.

Send your request to info@minima-lb.com. We will reply within 10 days. If you are not satisfied with our answer, you may bring the matter before the competent authorities or courts in Lebanon.

Changes to this policy

We may update this policy from time to time. The date at the top shows the latest version. Important changes will be announced on the website.